Patterns can be a great way to take your project to the next level, communicate the brand message and add more personality to your work.  

If you have a beautiful logo and color palette, you may be wondering why do I need patterns? 

1 They add interest to design, both digital and print.

2 Patterns make your brand unique & help your branding stand out even more from the competition.

3 Supports brand message.

The important thing is to keep it consistent with your brand. It needs to have a style that matches your logo and tone of voice, something you look at and immediately say “that’s from that brand”. 

These are just a few ways you could incorporate patterns, I hope this post encourages you to start incorporating some patterns into your branding, website, and collateral. 

Patterns can be a great way to take your project to the next level, communicate the brand message and add more personality to your work.

If you have a beautiful logo and color palette, you may be wondering why do I need patterns?

1 They add interest to design, both digital and print.

2 Patterns make your brand unique & help your branding stand out even more from the competition.

3 Supports brand message.
The important thing is to keep it consistent with your brand. It needs to have a style that matches your logo and tone of voice, something you look at and immediately say “that’s from that brand”.

These are just a few ways you could incorporate patterns, I hope this post encourages you to start incorporating some patterns into your branding, website, and collateral.